Starting from the beginning, I was reluctant to use Photoshop to make my graphics. I still remembered Adobe CS4 was about US$1,500 in 2010. It’s so expensive that costed me almost 1 month of salary. (Yes, you could hire me very cheap at that time)
Many Shopify store owners always find SEO confusing. They find it hard to understand how SEO works and how SEO can help them to get more business.
Indeed SEO is like a black box. The box is held by Google. No one has an absolutely-correct answer because we cannot ask Google to give us an answer. (…Unless you got a friend working in the Google Search Team). We can only test it on our own or we can only refer to the past experiences of other people.
If you are running an online store, I am sure you’ll feel the same, just like my SPO users. OK, let’s talk about the misconceptions and tips on SEO. We’ll see if we can align our understanding!
Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.
For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.
If you are working in a startup, you will probably need a landing page for a marketing campaign under a very limited time. I remembered when I was working on the landing page of Conversion Report, I have been looking for a quick solution without any coding. Unbounced and leadpage are 2 options I considered for a while. However their rates are too expensive, from US$25 – US$50 / month. As a budget-constrained startup, I didn’t want to introduce recurring expense just for a short promotion. Eventually I just used the simplest way to create the landing page.
Low conversion has been a common question for ecommerce for decades.
Last week I have been trying to answer the same question on Reddit / Shopify to understand the pain points of our customers, i.e small and medium business owners. I believe this is one of the biggest problems our customers facing. To be honest It’s quite a boring job to “read” stores with similar layouts & functions. The work is very tedious for a human being. I understand that new store owners want to find outsiders’ eyes to check the stores. However I doubt if it’s an effective way to find out the culprits. Read more Having Traffic but with No Sales? Now What?
There were some stunning facts released recently from Facebook:
As of the third quarter of 2016, Facebook had 1.79 billion monthly active users. Furthermore, as of that quarter the social network had 1.57 billion mobile MAU
The user number is reaching a quarter of the world population. On top of this we have seen that there are plenty of ecommerce success stories from the platform, how store owners use Facebook shops to make a huge seasonal sales or how a Facebook group build a strong community to sell very well against a specific niche. So the benefits from integrating ecommerce and social networks can be extremely powerful. While it is free to open a Facebook page or group, it can be very challenging and time consuming to build up a hype for your business.
So here are 7 tips on helping you maximize the post reach on Facebook by little skills. All it takes is your patience to work on content with no magic.
A common question about SEO is how to pick a suitable product name if I got many similar products. As a store owner, should I just copy and paste the product name or what should I do to have a good SEO result? Let me give you a tip about that.