5 Must-Have SEO Tips To Market Products To The Niche Market

Many Shopify store owners always find SEO confusing. They find it hard to understand how SEO works and how SEO can help them to get more business.

One of the trending topics on Shopify Forum… SEO

Indeed SEO is like a black box. The box is held by Google. No one has an absolutely-correct answer because we cannot ask Google to give us an answer. (…Unless you got a friend working in the Google Search Team). We can only test it on our own or we can only refer to the past experiences of other people.

If you are running an online store, I am sure you’ll feel the same, just like my SPO users. OK, let’s talk about the misconceptions and tips on SEO. We’ll see if we can align our understanding!

Read more 5 Must-Have SEO Tips To Market Products To The Niche Market

6 Common Mistakes to Avoid When Making Your Facebook Posts

Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.

For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.

Read more 6 Common Mistakes to Avoid When Making Your Facebook Posts

How to Create an Attractive Landing Page under $15?

If you are working in a startup, you will probably┬áneed a landing page for a marketing campaign under a very limited time. I remembered when I was working on the landing page of Conversion Report, I have been looking for a quick solution without any coding. Unbounced and leadpage are 2 options I considered for a while. However their rates are too expensive, from US$25 – US$50 / month. As a budget-constrained startup, I didn’t want to introduce recurring expense just for a short promotion. Eventually I just used the simplest way to create the landing page.

Read more How to Create an Attractive Landing Page under $15?

Having Traffic but with No Sales? Now What? Fix it with our Ultimate Checklist!

Low conversion has been a common question for ecommerce for decades.

Last week I have been trying to answer the same question on Reddit / Shopify to understand the pain points of our customers, i.e small and medium business owners. I believe this is one of the biggest problems our customers facing. To be honest It’s quite a boring job to “read” stores with similar layouts & functions. The work is very tedious for a human being. I understand that new store owners want to find outsiders’ eyes to check the stores. However I doubt if it’s an effective way to find out the culprits. Read more Having Traffic but with No Sales? Now What? Fix it with our Ultimate Checklist!

7 ways for Shopify store owners to share better posts on Facebook

There were some stunning facts released recently from Facebook:

As of the third quarter of 2016, Facebook had 1.79 billion monthly active users. Furthermore, as of that quarter the social network had 1.57 billion mobile MAU

Source: Statista

The user number is reaching a quarter of the world population. On top of this we have seen that there are plenty of ecommerce success stories from the platform, how store owners use Facebook shops to make a huge seasonal sales or how a Facebook group build a strong community to sell very well against a specific niche. So the benefits from integrating ecommerce and social networks can be extremely powerful. While it is free to open a Facebook page or group, it can be very challenging and time consuming to build up a hype for your business.

So here are 7 tips on helping you maximize the post reach on Facebook by little skills. All it takes is your patience to work on content with no magic.

Read more 7 ways for Shopify store owners to share better posts on Facebook

3 tips about picking the right product name from hundreds of similar products

A common question about SEO is how to pick a suitable product name if I got many similar products. As a store owner, should I just copy and paste the product name or what should I do to have a good SEO result? Let me give you a tip about that.

Read more 3 tips about picking the right product name from hundreds of similar products