Why You Should Start Blogging on Shopify Store Now

If you’re running a Shopify store, you may be asking whether blogging on Shopify can help your business. If yes, in what way and should you use the platform to host your blogs, or is it better to use a WordPress subdomain? But before we take a deep dive into this exciting topic, let’s set the record straight. If your business revolves mainly around blogging, the better choice is to use WordPress. However, experts suggest that if you’re already on Shopify, it’s better to use the platform to run your blogs.

Why? Simply because it can boost your store traffic by 40%. 

If you’re not confident enough to take that giant leap of faith and solely use Shopify for blogging, you can at least try writing your first 20 blog posts within Shopify. And if after that you don’t see a significant increase in your store traffic, then move on to WordPress. 

Read more Why You Should Start Blogging on Shopify Store Now

10 Reasons Why You Need A SEO App

If you’re a Shopify store owner, you need to optimize your shop to gain a massive following that will eventually increase your conversion rate and add to your sales. 

Since the launch of eCommerce, people have grown a non-stop, insatiable hunger for dropshipping. However, after realizing that success in this field, just like in any other field, requires a steep learning curve, most of them give up. Luckily, those who stuck around and carried on despite the struggle were greatly rewarded. They just unlocked a new endeavor that blew up and became more and more profitable. 

But the story doesn’t end there. Since almost everyone sees the platform as profitable, the competition grew more vigorous. Therefore, if you want to stand out, you need to be on top of the search list, and that your listings should show up when people search for products like those you sell.

No matter how uncomplicated these things sound, they are easier said than done. The truth is, your market is ever dynamic, and they bank more on the experience they get when using the product than the thing itself. To get their attention, you must challenge their minds, touch their hearts, and tickle their funny bone. And how do you do these? By intensifying your SEO efforts. 

Read more 10 Reasons Why You Need A SEO App

What is AMP and why is it useful for my Shopify store?

What is AMP?

AMP (Accelerated Mobile Pages) is an open-source framework developed by Google in collaboration with Twitter.

AMP creates better, faster experiences on the mobile web. At its core, the framework allows you to build lightweight experiences for mobile by simplifying the HTML and following streamlined CSS rules.

Read more What is AMP and why is it useful for my Shopify store?

10 Google shopping ads Strategies to up Your Game in 2020 (Guest Post)

Google Shopping Ads Campaigns has been taking the eCommerce world by storm. Ads on mobile and desktop devices have been garnering more clicks and seeing a rising trend when it comes to PPC management. For any brand that is into eCommerce marketing, Google Shopping Ads Campaigns cannot be missed.

The date says they are worth it and the amount you make, you get back more via Return on Ad Spends (ROAS). If you’ve ever wanted to learn what Google Shopping ads are, how to create and optimize them for better performance, then this post will give you a nice walkthrough.

Read more 10 Google shopping ads Strategies to up Your Game in 2020 (Guest Post)

5 reasons why you should try GIMP to make simple marketing graphics

Starting from the beginning, I was reluctant to use Photoshop to make my graphics. I still remembered Adobe CS4 was about US$1,500 in 2010. It’s so expensive that costed me almost 1 month of salary. (Yes, you could hire me very cheap at that time)

Read more 5 reasons why you should try GIMP to make simple marketing graphics

5 Must-Have SEO Tips To Market Products To The Niche Market

Many Shopify store owners always find SEO confusing. They find it hard to understand how SEO works and how SEO can help them to get more business.

One of the trending topics on Shopify Forum… SEO

Indeed SEO is like a black box. The box is held by Google. No one has an absolutely-correct answer because we cannot ask Google to give us an answer. (…Unless you got a friend working in the Google Search Team). We can only test it on our own or we can only refer to the past experiences of other people.

If you are running an online store, I am sure you’ll feel the same, just like my SPO users. OK, let’s talk about the misconceptions and tips on SEO. We’ll see if we can align our understanding!

Read more 5 Must-Have SEO Tips To Market Products To The Niche Market

6 Common Mistakes to Avoid When Making Your Facebook Posts

Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.

For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.

Read more 6 Common Mistakes to Avoid When Making Your Facebook Posts

How to Create an Attractive Landing Page under $15?

If you are working in a startup, you will probably need a landing page for a marketing campaign under a very limited time. I remembered when I was working on the landing page of Conversion Report, I have been looking for a quick solution without any coding. Unbounced and leadpage are 2 options I considered for a while. However their rates are too expensive, from US$25 – US$50 / month. As a budget-constrained startup, I didn’t want to introduce recurring expense just for a short promotion. Eventually I just used the simplest way to create the landing page.

Read more How to Create an Attractive Landing Page under $15?

Having Traffic but with No Sales? Now What? Fix it with our Ultimate Checklist!

Low conversion has been a common question for ecommerce for decades.

Last week I have been trying to answer the same question on Reddit / Shopify to understand the pain points of our customers, i.e small and medium business owners. I believe this is one of the biggest problems our customers facing. To be honest It’s quite a boring job to “read” stores with similar layouts & functions. The work is very tedious for a human being. I understand that new store owners want to find outsiders’ eyes to check the stores. However I doubt if it’s an effective way to find out the culprits. Read more Having Traffic but with No Sales? Now What? Fix it with our Ultimate Checklist!

7 ways for Shopify store owners to share better posts on Facebook

There were some stunning facts released recently from Facebook:

As of the third quarter of 2016, Facebook had 1.79 billion monthly active users. Furthermore, as of that quarter the social network had 1.57 billion mobile MAU

Source: Statista

The user number is reaching a quarter of the world population. On top of this we have seen that there are plenty of ecommerce success stories from the platform, how store owners use Facebook shops to make a huge seasonal sales or how a Facebook group build a strong community to sell very well against a specific niche. So the benefits from integrating ecommerce and social networks can be extremely powerful. While it is free to open a Facebook page or group, it can be very challenging and time consuming to build up a hype for your business.

So here are 7 tips on helping you maximize the post reach on Facebook by little skills. All it takes is your patience to work on content with no magic.

Read more 7 ways for Shopify store owners to share better posts on Facebook