Share your story to boost SEO for free!

Since Dec 2016, SPO has been helping niche sellers to improve organic traffics and social presence. Nowadays, the world is in a serious crisis that everyone has to change our daily lives and many of us even lose our life. The logistics are down. You can’t ship the product from your supplier. There are fewer buyers to shop online. I know that it’s a tough time for all of you. As an indie maker, I’ve been thinking about how I can assist more online stores to survive during lockdowns, border closures, etc. Though we are small companies here, it doesn’t that we cannot help other people who are suffering from the CoronaVirus now.

The Challenge 😟

While I am working from home this week, I am trying to research what are the killers for new stores trying to launch. After reviewing 30 stores, I find that one of the most common issues in eCommerce is traffic-no-sales, a.k.a low conversion rate. It’s so painful! You waste your budget on Facebook or Instagram ads but you don’t know what’s going on. I am sure some of you tried very hard to get through it in the early days. Other new stores are having the same problem too. I can see that there are new stores desperately asking for feedback on Shopify / Reddit every day.

According to my research in the Shopify community forum, the causes are mainly:

To conclude, I would say that the reason is due to

lack of experience and no marketing sense 📚

To help more merchants to stay afloat, I would like to start a new initiative by interviewing some successful SPO users to share their stories in the early day. How did they start from small and grow? How can they optimize the store to go through traffic-no-sales? What are the challenges and how did they tackle them?

People will usually block out sales pitches, but everybody loves listening to stories.

How it works?

In particular, I would define a set of questions. The merchants will prepare the questions and send it back to me. I will edit the story and post it on this blog. Regarding the style, the format will be similar to StarterStory but tailored for niche online stores. You may wonder Why would a merchant share her valuable experience with the others. What are the benefits?

Your Benefits ⚡

Well, when a merchant conducts an interview, it will create a history for his store and transparency leads to trust. This is the very first step to create branding. Imagine when a potential customer is considering buying from your store. She will definitely google your store to read reviews. An interview on a 3rd party site will definitely give him more confidence to purchase. Today, consumers are not only buying for features. According to Forbes, more consumers purchase from purpose-driven brands aligned with their personal values.

For each interview, I will add a link pointing to the store. An external link from a highly relevant site will greatly boost SEO. This is because Google loves unique content. The content marketing technique is called “guest blogging”, which is well known in the tech world for years. Personally, I also wrote about my startup story in the series From 0 to 0.1. It is proven to be a highly cost-effective channel to reach customers.

Giving Back by Sharing! ❤️

The opportunities will be primarily reserved for our users with > $3K MRR. If you’re interested, feel free to fill in the form. The enrollment will be made on a first-come-first-served basis. If there are more responses, I will purchase a new domain and put these interviews into a separate site. In this way, your store will be put together with other relevant interviews. It will definitely give you more SEO juice. 🧃

Feel feel to leave your comment below if you have any questions!

* The deadline is 30th April 2020
* The service is completely free as an initiative to support other small businesses under covid-19
* Priority will be given to SPO paid users

Credit: Banner Photo by Gabriel Bassino on Unsplash

Research data for traffic-no-sales: https://airtable.com/shr3ESTjhmfo3rGuS

Book a Skype session with Benny

Since SPO launched at the end of 2016, we have been helping our Shopify store owners to solve problems regarding social marketing and SEO.

It’s time to do more for our valuable customers!

I decide to have a chat with you if you find any pains in SEO, social marketing or content marketing. I may not be able to help you solve your problems immediately. But I’ve been in the software business for 10 years. (If you are curious about my company or my professional background, take a look at SillyCube or my personal blog). I might probably solve your business problems before.

In my opinion, some of your problems may be more about the business instead of technical stuffs. If you are one of the SPO users, feel free to shoot me an email to book a timeslot. Though my normal work hour is GMT +8:00, 10:00 – 19:00 Mon – Fri, I will try to make it possible.

I can only be available in Dec 2018 since I will be quite busy in the new year.

p.s. If you’re a US user, please speak slower so that I can better understand your accent.

 

5 reasons why you should try GIMP to make simple marketing graphics

Starting from the beginning, I was reluctant to use Photoshop to make my graphics. I still remembered Adobe CS4 was about US$1,500 in 2010. It’s so expensive that costed me almost 1 month of salary. (Yes, you could hire me very cheap at that time)

Read more 5 reasons why you should try GIMP to make simple marketing graphics

Launching SocialPort (formerly Terminal) – a Web App to Set a Custom Facebook Link Preview in 1 minute

Last year, we launched the Terminal app to enhance sharing URLs on Facebook. This was because we found that many Shopify store owners are not good at editing code snippet in the theme. We are looking for an easier solution than our existing one and it can serve a broader audience.

Though we didn’t spend a lot of time in promotions, we found that some users loved our app. They have uploaded more than 180MB of share images into our server.

Unfortunately, Facebook seemed to ban the way we share on the platform. At the same time, Facebook has tightened the editing of link preview image since July 2017.  Therefore, we decided to completely revamp our tool for our users, a new version with a different way to work on Facebook.

We decided to develop SocialPort.io for social media managers, online store owners and publishers.

You can easily share URLs without messing with Open Graph tags or other meta tags.

Read more Launching SocialPort (formerly Terminal) – a Web App to Set a Custom Facebook Link Preview in 1 minute

Announcing New Service, Review Your Store With Conversion Report

Since the beginning of developing SPO, we discovered that many users were having a very common problem,

No Sales:no_sales

Many store owners simply didn’t know what to do when their stores couldn’t get any sales. We discovered the problem had been happening on different platforms or forums like Shopify, Reddit, Quora or other ecommerce platforms. The problem has been repeated and repeated again.

Read more Announcing New Service, Review Your Store With Conversion Report