What’s your biggest challenge in Marketing?

Happy New Year, SPO Users!

Happy New Year, SPO users! I wish all of you’ll have good lucks in 2018.

Thanks for staying with us for the year. We appreciate your opinion whether it’s negative and positive. When there are new support emails coming to my mailbox, I always feel happy because it means our users really care about SPO and we can do better to fix their problems.

Personally, I would like to thank for your support as the Customer Success Officer in 2017 (as you saw in our notification email).

In the coming year, we’re planning what features will help our store owners to get more values from SPO. If we can do a little bit better, our store owners can be beneficial to the little changes we made.

The Findings:

From our user research, we found that:

  1. Store owners care about social sharing of products or the store’s home page
  2. Store owners want to look good when visitors share their online store
  3. Store owners want visitors to generate referral traffics via social sharing.

If you find other issues more critical, please let us know by filling in the form at the bottom.

What’s next?

Currently, we are researching how we can help our store owners in SEO and Social Media Marketing. Most SPO users want more sales and more traffic.

But I would say that there is NO silver bullet.

There is no app that you can install and Boom!… more sales coming in.

What we aim is not making a silver bullet. Instead, we strive to make a painkiller to solve your hair-burning problem. Finally, it can help you to save time and increase efficiency. And you’ll be happy to pay for the solution at a reasonable cost.

Enroll To Join Our Pilot List!

If you have any opinions regarding new features in SPO or new problems you wanna solve, please feel free to let us know. It would be great if you describe it more specifically so that I can put myself in your shoes.

If you wanna join our pilot list, you can also fill in the form (5 questions only) below. You can leave a remark if you have other painful problems to solve. We may be able to help you think in another perspective.

We would be eager to hear from you. ūüôā

Enrolled users will receive notifications to try the latest features before other users.

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Bug Fixes Update v1.4.1: Bugs Appeared with More Products

Dear SPO users,

Thanks for your support to SPO. We have noticed some bugs where there are around 1,000 products in your store.

The bug fixes are listed as below:

  1. The search button is not working when there are around 1,000 products
  2. The next page button of paging is not working when there are around 1,000 products
  3. A hint pop up will be shown in the onboarding process. Users should turn off Adblockers to read the configuration instructions & edit the theme.liquid file.

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions about SPO. We would be happy to hear from you!

New Feature Update v1.4: Optimize your blog for better SEO

Dear SPO users,

Thanks for your support to SPO. We have noticed more users are using blogs to drive SEO for their stores. Therefore blog section will be included in SPO now.

Here are some latest features update or enhancement:

  • New features:
    • You can optimize your blog posts just like your products now
      • keyword research for your posts (boost post rank for niche keywords)
      • set Facebook and Twitter share image
      • show related posts for reference
  • Fixed:
    • Optimize installation process
  • Enhancement
    • Content editor can support link and image editing
    • Store display URL will change from myshopify.com URL to user’s domain

And more are coming!

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

Join Our Game Competition for SPO Users Now!

How are you doing in the Easter?

We are looking forward to bringing you a chocolate egg. You may find it hard to generate traffic at a low cost, not to mention converting visitors into leads. Currently we are launching our new Campaign feature to address this common issue. SPO users can create a (1) Sales Landing Page or (2) Mini Game Competiton for Free.

To test the Campaign effectiveness, we are hosting a game competition. The top user, who win others in our Memory Dots game, can enjoy 6 months free usage of SPO. The competition will be finished at 25/4/2017 23:59 GMT +8:00.

Read more Join Our Game Competition for SPO Users Now!

New Feature Update v1.3: Create an interactive marketing Campaign in 3 minutes. Simple. Sharable. Effective

We know that many store owners are doing various promotional campaigns to turn shoppers into buyers. Today we would like to introduce a whole new marketing tactic in SPO.

The Interactive Game Campaign – The World First Gamification Marketing for E-commerce

What does Gamification mean?

Gamification has been very useful in asking users to do small tasks with game mechanism. Levels, achievements, leader board, play with friends and numerous ways are proven to be effective to get user moving. What’s better than giving them fun while they are shopping in your stores?

Think about the free coupons offered by most online stores, you are just one of them. If everyone is offering free coupons, unfortunately these coupons will be very likely to be ignored by shoppers.

So we are inventing a new interactive marketing campaign to engage visitors with game. Instead of pushing them to redeem your offer, make them earn your offer. Play hard, buy hard.

You can check our demo here: Memory Dots Demo

How it works?

Memory-dots - the first game marketing campaign we created
Memory-dots – the first game marketing campaign we created

Very simple. Few steps ahead:

  1. Now you will see in a Campaign tab in SPO. Just click on it and click Create Campaign to set up a new campaign
  2. Fill in the campaign info and upload the campaign image.
  3. Choose to set up a sales campaign or game marketing campaign. Just choose Memory Dots now. Alternatively you can choose Weekend Sales to create a flash sales page in few minutes.
  4. Fill in the coupon details
  5. Congrats! You’ve finished. Launch the campaign. You can share the link to social media or simply email it to your customers.

What should you expect?

  1. A new way to boost your coupon redemption
  2. A new way to collect email before users leave
  3. Get your campaign shared if users find it interesting
  4. Give us your honest feedback – we are offering our new features to our lovely SPO users. We are committed to grow your business together with us. If we don’t understand your needs, it’s hard to know where’s required for improvement.

And more are coming!

We’re waiting for you!

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

Try it now!

 

6 Common Mistakes to Avoid When Making Your Facebook Posts

Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.

For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.

Read more 6 Common Mistakes to Avoid When Making Your Facebook Posts

New Feature Update v1.2: Keyword Rank Tracking for Shopify Store

Dear SPO users,

Thanks for your support to SPO. Since switching to paid plan on 13/1/2017, around 10% of our existing customers have switched to subscribe our service. Some users may find the change in a sudden. However we need to make a basic charge in order to continue improving the App and our service. We are sorry if there is any convenience caused.

We would like to thank for your generous support during the beta test stage.

At the mean time, we have launched Conversion Report. If you are having a low conversion issue, we are happy to help you with our professional review service.

Here are some latest features update or enhancement:

  • New features:
    • Keyword rank tracking for your store. You can set 1 – 5 keywords to be tracked. We’ll track whether your store appears at the top 100 when someone searches the keyword.
      * Please note that this new feature is still in beta. We need to test the stability before rolling out more. Kindly let us know if it’s useful for you.
  • Fixed:
    • Cannot save product update on 22/1, reported by¬†Revisionoflondon¬†on Shopify App Store review. It’s a bug we made without enough testing. We’d fixed the issue immediately after the report.

And more are coming!

If you like our App, please leave¬†us a review on our Shopify App Store listing page!¬†We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

Announcing New Service, Review Your Store With Conversion Report

Since the beginning of developing SPO, we discovered that many users were having a very common problem,

No Sales:no_sales

Many store owners simply didn’t know what to do when their stores couldn’t get any sales. We discovered the problem had been happening on different platforms or forums like Shopify, Reddit, Quora or other ecommerce platforms. The problem has been repeated and repeated again.

Read more Announcing New Service, Review Your Store With Conversion Report

New Features Update for v1.1: Home Page Support and Simplified Liquid Code Installation

Thanks for your support of SPO. Since releasing in Mid Dec, more than 110 Shopify stores have been trying SPO to enhance SEO and Social Performance.

We have launched Terminal App to help store owners quickly share their stores on Facebook, if they just wanna have a quick share instead of playing with liquid code.

Here are some latest features update or enhancement:

  • Enhancement:
    • Auto copy of updated product title to meta title and URL handle
    • Auto copy of updated meta title, description¬†to Facebook Share and Twitter Cards
    • Default title, description & image of all pages are set for Facebook Share and Twitter Cards in your shop, except those product pages that you have customized. You can update it in the setting page.
  • Fixed:
    • Product listing page cannot show all store products
    • Product search cannot fetch all products

 

Action Required

To adopt the latest features, please update your liquid code immediately. We have simplified the process since many store owners reflected they had difficulties in adding liquid code snippet on their own.

  1. Refer to the previous¬†tutorial to remove the old codes on your ‘social-meta-tags.liquid’.
  2. Refer to the new tutorial‘s step 5-7 to configure your theme again, which is much easier now.

If you are having difficulty in changing liquid code, please contact us at support@seo-product-optimizer.com

Have an opinion?

Please drop us a note via support@seo-product-optimizer.com. Let us know which function you think it’s useful for you!

Have a good business in 2017!

** Update on 20/1/2017 **

At the meantime we have switched our free trial plan to paid plan of $15.99 per month on 13/1/2017 (Friday). Some users may find the charge in a sudden. However we need to make a basic charge in order to continue improving the App and our service.

We would like to thank for your support during the beta test stage.