Well it has been 1 month following my last post of From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 1). We have done a lot since our SEO Product Optimizer (SPO) soft launched on the Shopify App Store. I think that the marketing works are not good enough. Here is a short recap of what we have done from 11/1/2017 – 10/2/2017:
Low conversion has been a common question for ecommerce for decades.
Last week I have been trying to answer the same question on Reddit / Shopify to understand the pain points of our customers, i.e small and medium business owners. I believe this is one of the biggest problems our customers facing. To be honest It’s quite a boring job to “read” stores with similar layouts & functions. The work is very tedious for a human being. I understand that new store owners want to find outsiders’ eyes to check the stores. However I doubt if it’s an effective way to find out the culprits. Read more Having Traffic but with No Sales? Fix it with our Ultimate Checklist!
Since the beginning of developing SPO, we discovered that many users were having a very common problem,
Many store owners simply didn’t know what to do when their stores couldn’t get any sales. We discovered the problem had been happening on different platforms or forums like Shopify, Reddit, Quora or other ecommerce platforms. The problem has been repeated and repeated again.