From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 2)

Well it has been 1 month following my last post of From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 1). We have done a lot since our SEO Product Optimizer (SPO) soft launched on the Shopify App Store. I think that the marketing works are not good enough. Here is a short recap of what we have done from 11/1/2017 – 10/2/2017:

Read more From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 2)

From 0 to 0.1: the Journey of Bootstrapping a Small Ecommerce Plugin to a Scalable Business (Part 1)

This post comes after Why did we develop a small Shopify App? Since 16/12/2016 Our Shopify App – SEO Product Optimizer (SPO) had launched on Shopify App Store. We were happy that our works had finally released to the public. This was a very exciting moment to see how the market reacted to our concepts.

Originally we planned to finish the app within 3 months. We made it within 2 months… However Shopify App Team took around 3 weeks to finish reviewing our app to beta testing. We spent the extra time on testing and pre-marketing. Finally we finished reviewing on 15/12/2016. Phew! We could search it on the Shopify App Store.
Read more From 0 to 0.1: the Journey of Bootstrapping a Small Ecommerce Plugin to a Scalable Business (Part 1)

Lessons learnt after failing our Ecommerce project

Back in 2009, SillyCube Technology Ltd. was developing a web app called Howdycard (Shut down in 2012), which can design and deliver 3D ecards on the fly.  The project failed because the demand fluctuated through out the year. In hot seasons like Christmas or New Year, we can see 20,000 active users in the month. However there are very few users sending ecards during other time. Not to mention it’s hard to convert the free users into paid customers.

Read more Lessons learnt after failing our Ecommerce project