There will be a server maintenance duty on 29th May 2020:
Start: 2020-05-29 07:00 UTC
Stop: 2020-05-29 08:00 UTC
During the time, SPO may be disconnected due to the network connectivity issue.
Since Dec 2016, SPO has been helping niche sellers to improve organic traffics and social presence. Nowadays, the world is in a serious crisis that everyone has to change our daily lives and many of us even lose our life. The logistics are down. You can’t ship the product from your supplier. There are fewer buyers to shop online. I know that it’s a tough time for all of you. As an indie maker, I’ve been thinking about how I can assist more online stores to survive during lockdowns, border closures, etc. Though we are small companies here, it doesn’t that we cannot help other people who are suffering from the CoronaVirus now.
While I am working from home this week, I am trying to research what are the killers for new stores trying to launch. After reviewing 30 stores, I find that one of the most common issues in eCommerce is traffic-no-sales, a.k.a low conversion rate. It’s so painful! You waste your budget on Facebook or Instagram ads but you don’t know what’s going on. I am sure some of you tried very hard to get through it in the early days. Other new stores are having the same problem too. I can see that there are new stores desperately asking for feedback on Shopify / Reddit every day.
According to my research in the Shopify community forum, the causes are mainly:
To conclude, I would say that the reason is due to
To help more merchants to stay afloat, I would like to start a new initiative by interviewing some successful SPO users to share their stories in the early day. How did they start from small and grow? How can they optimize the store to go through traffic-no-sales? What are the challenges and how did they tackle them?
People will usually block out sales pitches, but everybody loves listening to stories.
In particular, I would define a set of questions. The merchants will prepare the questions and send it back to me. I will edit the story and post it on this blog. Regarding the style, the format will be similar to StarterStory but tailored for niche online stores. You may wonder Why would a merchant share her valuable experience with the others. What are the benefits?
Well, when a merchant conducts an interview, it will create a history for his store and transparency leads to trust. This is the very first step to create branding. Imagine when a potential customer is considering buying from your store. She will definitely google your store to read reviews. An interview on a 3rd party site will definitely give him more confidence to purchase. Today, consumers are not only buying for features. According to Forbes, more consumers purchase from purpose-driven brands aligned with their personal values.
For each interview, I will add a link pointing to the store. An external link from a highly relevant site will greatly boost SEO. This is because Google loves unique content. The content marketing technique is called “guest blogging”, which is well known in the tech world for years. Personally, I also wrote about my startup story in the series From 0 to 0.1. It is proven to be a highly cost-effective channel to reach customers.
The opportunities will be primarily reserved for our users with > $3K MRR. If you’re interested, feel free to fill in the form. The enrollment will be made on a first-come-first-served basis. If there are more responses, I will purchase a new domain and put these interviews into a separate site. In this way, your store will be put together with other relevant interviews. It will definitely give you more SEO juice. 🧃
Feel feel to leave your comment below if you have any questions!
* The deadline is 30th April 2020
* The service is completely free as an initiative to support other small businesses under covid-19
* Priority will be given to SPO paid users
Research data for traffic-no-sales: https://airtable.com/shr3ESTjhmfo3rGuS
Since Jan till now, there are more than 100K confirmed cases of Coronavirus all over the world. How many of you have Coronavirus business contingency plans? Feel free to leave a comment below.
In my home town Hong Kong, everyone is wearing a mask as a precautious measure. The business is really hard here. Luckily, there are not many cases here, just 170 (with 7.5 million population) at the moment of writing. Obviously, the global economy is severely impacted by the virus. If you are in Europe / US, I am afraid you’re having a hard time now.
During the downturn, I hope all of you stay safe and keep your faith in the hard time. According to my SARS experience (17 years ago), Ecom will be boosted temporarily since everyone cannot go out. So just think of it as an opportunity. As a tech guy, I work all day in front of a computer. TBH it doesn’t affect me very much. For me, I will take a sabbatical to think about my next move. Probably just listen to podcasts, hack something cool and stay open-mind about new opportunities. As a maker, I hope I can build lifeboats for the people who lose their jobs. Though I don’t have any concrete idea now.
What doesn’t kill you will make you stronger!
Hi SPO users,
Since some users are requesting bulk edit regularly, I’ve been secretly working on this feature for a month. With bulk edit, you can
For more details, please refer to a new tab “Bulk Edit” in SPO.
At the moment, this feature is pretty simple. We are trying to roll out to stores with less than 300 products. If the experiment is successful, we may consider supporting stores with more products. As the feature keeps our server occupied for a long time, it will only be reserved for our paid users under the Basic plan. Otherwise, our server will collapse very soon. If you are interested in more options under bulk edit, feel free to submit a feature request. We’ll consider implementing the most popular options in our future releases.
Just leave your comments here or email me. We’d be happy to hear from you!
Hi SPO users,
Happy to see you in the new year! Since my last blog post, I’ve been upgrading SPO to make it more stable and responsive. As usual, here is the summary of the changes:
Currently, we are planning for new done-for-you service packages or features:
Please feel free to leave your comments here or email me. We’d be happy to hear from you!
Dear SPO users,
Thanks for your support in the year! Over the year, there are more users joining SPO. Hopefully, the growth will accelerate in the new year. We’ll continue to improve our service to serve you better.
2 weeks ago. We’ve added the support for Page. To be honest, I didn’t realize landing pages were useful for holiday promotions, therefore, I overlooked the part. Fortunately, I can add this part within a few days to support your before Christmas rush promotion campaigns.
Since some users are not satisfied with the performance of SPO, I am trying to upgrade our server & code base to make it faster. But it takes tremendous efforts to review every part to make it work like the current version. Also, the code base is a bit old. I hope the first upgrade can be deployed before the end of 2019. After finishing this post, I will continue my work very soon.
First of all, I will try to fix the bugs remaining. For new features, I am considering bulk edit of link previews. If you wanna raise a feature request, feel free to leave a comment here, fill in our survey or simply drop me a mail.
Merry X’mas to all of you! Hope you’ll enjoy X’mas with our loved one! 🙂
Hi SPO users,
I’ve updated SPO again. This time I am more focused on performance improvement.
While the changes may be a little technical for you to understand, please let me know if you find any issues or raise any improvements. Some users emailed me to report that the Facebook link preview section was not responsive and the submit button was not working. Unfortunately, I can’t duplicate the issue in my test app. Please let me know what information you inputted if you find the issue. I would be happy to fix it.
At the meantime, I am looking for a new problem to solve in Shopify. Feel free to ping me and I am happy to offer you to be my next forever-free users! 😉
Dear SPO users,
Thanks for your continuous support for the last 2 years. Some of you may be asking for the support of Collections. I guess you may occasionally want to promote a whole product category instead of a single product. Hope the new feature is useful for your X’mas promotion!
Now, you can optimize your collections just like your products. While we have done basic testing to cover general use cases, it may still have glitches since this change has affected many existing functions. Please let us know if you find any issues. We’ll try to fix them asap.
If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.
Merry X’mas! Have a wonderful Christmas with your loved one! 🙂
Since SPO launched at the end of 2016, we have been helping our Shopify store owners to solve problems regarding social marketing and SEO.
It’s time to do more for our valuable customers!
I decide to have a chat with you if you find any pains in SEO, social marketing or content marketing. I may not be able to help you solve your problems immediately. But I’ve been in the software business for 10 years. (If you are curious about my company or my professional background, take a look at SillyCube or my personal blog). I might probably solve your business problems before.
In my opinion, some of your problems may be more about the business instead of technical stuffs. If you are one of the SPO users, feel free to shoot me an email to book a timeslot. Though my normal work hour is GMT +8:00, 10:00 – 19:00 Mon – Fri, I will try to make it possible.
I can only be available in Dec 2018 since I will be quite busy in the new year.
p.s. If you’re a US user, please speak slower so that I can better understand your accent.
Recently, some users are reporting that there is an issue about blog articles.
We found that the featured image of the blog article would be gone when the focus keyword or meta description was updated for a blog article. After checking our code, we found that when the article was updated, the featured image would be cleared though we didn’t change it. We were not sure whether this issue was related to the Shopify API.
At the moment, we can’t find a fix for the issue. Users need to manually re-upload the featured image to the article.
We have submitted an inquiry to reach Shopify developer support here: https://ecommerce.shopify.com/c/shopify-apis-and-technology/t/article-featured-image-is-removed-when-i-update-article-title-and-body_html-with-api-544842
Please subscribe to the thread if you want to keep track of the issue.