On 21st April 2020, Google announced its plan to make it free to sell on Google. Search results on the Google Shopping tab will consist primarily of free listings.
For Shopify Stores, it means that your products can be shown to more consumers even you don’t pay for Google ads. You can get free exposure. Initially, the plan will be opened to the US before the end of April. And it will gradually expand to more countries before the end of 2020.
If you are an existing user of Merchant Center and Shopping ads, you’ve already opted into the program. There is no further step for you. For new users, please continue the reading.
According to the requirement, merchants must submit a feed through Google Merchant Center and meet the additional eligibility requirements for enhanced listings to appear in these results.
Luckily, Shopify has made the process simple. With Shopify’s Google Shopify App, it will help you to sync, submit, and optimize your products to the free listings.
Install Google Shopping App to your store: https://apps.shopify.com/google-shopping?itcat=blog&itterm=384225345570
Shopify’s official announcement: https://www.shopify.com/blog/google-shopping-listings