If you are working in a startup, you will probably need a landing page for a marketing campaign under a very limited time. I remembered when I was working on the landing page of Conversion Report, I have been looking for a quick solution without any coding. Unbounced and leadpage are 2 options I considered for a while. However their rates are too expensive, from US$25 – US$50 / month. As a budget-constrained startup, I didn’t want to introduce recurring expense just for a short promotion. Eventually I just used the simplest way to create the landing page.
Well it has been 1 month following my last post of From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 1). We have done a lot since our SEO Product Optimizer (SPO) soft launched on the Shopify App Store. I think that the marketing works are not good enough. Here is a short recap of what we have done from 11/1/2017 – 10/2/2017:
Low conversion has been a common question for ecommerce for decades.
Last week I have been trying to answer the same question on Reddit / Shopify to understand the pain points of our customers, i.e small and medium business owners. I believe this is one of the biggest problems our customers facing. To be honest It’s quite a boring job to “read” stores with similar layouts & functions. The work is very tedious for a human being. I understand that new store owners want to find outsiders’ eyes to check the stores. However I doubt if it’s an effective way to find out the culprits. Read more Having Traffic but with No Sales? Now What?
Since the beginning of developing SPO, we discovered that many users were having a very common problem,
Many store owners simply didn’t know what to do when their stores couldn’t get any sales. We discovered the problem had been happening on different platforms or forums like Shopify, Reddit, Quora or other ecommerce platforms. The problem has been repeated and repeated again.
Thanks for your support of SPO. Since releasing in Mid Dec, more than 110 Shopify stores have been trying SPO to enhance SEO and Social Performance.
We have launched Terminal App to help store owners quickly share their stores on Facebook, if they just wanna have a quick share instead of playing with liquid code.
Here are some latest features update or enhancement:
- Auto copy of updated product title to meta title and URL handle
- Auto copy of updated meta title, description to Facebook Share and Twitter Cards
- Default title, description & image of all pages are set for Facebook Share and Twitter Cards in your shop, except those product pages that you have customized. You can update it in the setting page.
- Product listing page cannot show all store products
- Product search cannot fetch all products
To adopt the latest features, please update your liquid code immediately. We have simplified the process since many store owners reflected they had difficulties in adding liquid code snippet on their own.
- Refer to the previous tutorial to remove the old codes on your ‘social-meta-tags.liquid’.
- Refer to the new tutorial‘s step 5-7 to configure your theme again, which is much easier now.
If you are having difficulty in changing liquid code, please contact us at firstname.lastname@example.org
Have an opinion?
Please drop us a note via email@example.com. Let us know which function you think it’s useful for you!
Have a good business in 2017!
** Update on 20/1/2017 **
At the meantime we have switched our free trial plan to paid plan of $15.99 per month on 13/1/2017 (Friday). Some users may find the charge in a sudden. However we need to make a basic charge in order to continue improving the App and our service.
We would like to thank for your support during the beta test stage.
This post comes after Why did we develop a small Shopify App? Since 16/12/2016 Our Shopify App – SEO Product Optimizer (SPO) had launched on Shopify App Store. We were happy that our works had finally released to the public. This was a very exciting moment to see how the market reacted to our concepts.
Originally we planned to finish the app within 3 months. We made it within 2 months… However Shopify App Team took around 3 weeks to finish reviewing our app to beta testing. We spent the extra time on testing and pre-marketing. Finally we finished reviewing on 15/12/2016. Phew! We could search it on the Shopify App Store.
Read more From 0 to 0.1: the Journey of Bootstrapping a Small Ecommerce Plugin to a Scalable Business (Part 1)
There were some stunning facts released recently from Facebook:
As of the third quarter of 2016, Facebook had 1.79 billion monthly active users. Furthermore, as of that quarter the social network had 1.57 billion mobile MAU
The user number is reaching a quarter of the world population. On top of this we have seen that there are plenty of ecommerce success stories from the platform, how store owners use Facebook shops to make a huge seasonal sales or how a Facebook group build a strong community to sell very well against a specific niche. So the benefits from integrating ecommerce and social networks can be extremely powerful. While it is free to open a Facebook page or group, it can be very challenging and time consuming to build up a hype for your business.
So here are 7 tips on helping you maximize the post reach on Facebook by little skills. All it takes is your patience to work on content with no magic.
We noticed that many Shopify store owners were having problems in Facebook share. To optimize how it looks when someone share your website, liquid code in your theme is required to change. However it may be hard for non-techie owners to change coding. So we come up with a solution for you.
Back in 2009, SillyCube Technology Ltd. was developing a web app called Howdycard (Shut down in 2012), which can design and deliver 3D ecards on the fly. The project failed because the demand fluctuated through out the year. In hot seasons like Christmas or New Year, we can see 20,000 active users in the month. However there are very few users sending ecards during other time. Not to mention it’s hard to convert the free users into paid customers.