5 reasons why you should try GIMP to make simple marketing graphics

Starting from the beginning, I was reluctant to use Photoshop to make my graphics. I still remembered Adobe CS4 was about US$1,500 in 2010. It’s so expensive that costed me almost 1 month of salary. (Yes, you could hire me very cheap at that time)

Read more 5 reasons why you should try GIMP to make simple marketing graphics

😃🙌 Your feedback is crucial to us. Please let us know your opinion!

Since December 2016, SPO has launched to help Shopify store owners to improve SEO and Social Link Preview. For store owners, generating sales is always the most challenging task. Getting traffics and customer information will be the 2nd and 3rd challenges.

I would like to thank you for your support for the past 2 years, whether you are a free user or paid user. Running an online business is never an easy task. Our little software business is just like your online store. For us, the most challenging part will be developing a feature that you’ll find it useful.

So we would like to invite you to fill in an online survey for us. It will take around 3 min with several questions. Users who help us to finish the survey will be able to try new functions or products for free.

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Launching SocialPort (formerly Terminal) – a Web App to Set a Custom Facebook Link Preview in 1 minute

Last year, we launched the Terminal app to enhance sharing URLs on Facebook. This was because we found that many Shopify store owners are not good at editing code snippet in the theme. We are looking for an easier solution than our existing one and it can serve a broader audience.

Though we didn’t spend a lot of time in promotions, we found that some users loved our app. They have uploaded more than 180MB of share images into our server.

Unfortunately, Facebook seemed to ban the way we share on the platform. At the same time, Facebook has tightened the editing of link preview image since July 2017.  Therefore, we decided to completely revamp our tool for our users, a new version with a different way to work on Facebook.

We decided to develop SocialPort.io for social media managers, online store owners and publishers.

You can easily share URLs without messing with Open Graph tags or other meta tags.

Read more Launching SocialPort (formerly Terminal) – a Web App to Set a Custom Facebook Link Preview in 1 minute

Facebook has blocked editing of link preview image and what it means for you?

Due to the continuous attempts of Facebook to reduce fakes news, link baits or misleading contents, Facebook has announced a new News Feed algorithm update which will limit the reach of content shared by profiles which regularly post a heap of links in quick succession.

On July 18, 2017 the ability to edit link preview content (title, description and preview image) will no longer be available for most Pages and apps. Previously, you can change the preview image with your own image. Now the feature has been disabled forever.

I am sure all of you find the feature disappeared. The change has become a trouble for many social media agencies and publishers. As an online store owner, you can longer set up promotion images for your facebook posts.

What you can do to solve the problem

There are a few ways you can try.

  1. Domain Verification to claim your site
    Facebook has rolled out a solution for media publishers (not yet for other companies). To implement domain verification, you need to choose between two different methods:

    1. add a DNS TXT entry to your DNS record to confirm that you own the domain, or
    2. upload an HTML file provided by Facebook to your web directory and confirm domain ownership in Business Manager. You can follow the detailed instructions on the captioned website.
  2. Edit your Open Graph tags before sharing
    The existing way to edit link preview image with Open Graph tags doesn’t change at all. You can still edit the related og tags to get your desired share posts. But you also need to edit your website coding manually. Of course, you can use our Shopify App – SPO to simplify the process for you. We would be happy to help!

What’s next?

We are researching the possibility of building a simple tool to solve the problem. Please feel free to let us know if you’re interested via support[@]seo-product-optimizer.com. We would be happy to hear from you!

Reference of formal announcement

  1. Link Preview Editing – https://www.facebook.com/business/help/247886969033572
  2. Domain Verification – https://developers.facebook.com/docs/sharing/domain-verification#who
  3. A Guide to Sharing for Webmasters – https://developers.facebook.com/docs/sharing/webmasters


Let's Grow Our Business Together!

Stay with us to experience how we go through the ups and downs of a startup journey, just like your small business.

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What’s your biggest challenge in Marketing?

Happy New Year, SPO Users!

Happy New Year, SPO users! I wish all of you’ll have good lucks in 2018.

Thanks for staying with us for the year. We appreciate your opinion whether it’s negative and positive. When there are new support emails coming to my mailbox, I always feel happy because it means our users really care about SPO and we can do better to fix their problems.

Personally, I would like to thank for your support as the Customer Success Officer in 2017 (as you saw in our notification email).

In the coming year, we’re planning what features will help our store owners to get more values from SPO. If we can do a little bit better, our store owners can be beneficial to the little changes we made.

The Findings:

From our user research, we found that:

  1. Store owners care about social sharing of products or the store’s home page
  2. Store owners want to look good when visitors share their online store
  3. Store owners want visitors to generate referral traffics via social sharing.

If you find other issues more critical, please let us know by filling in the form at the bottom.

What’s next?

Currently, we are researching how we can help our store owners in SEO and Social Media Marketing. Most SPO users want more sales and more traffic.

But I would say that there is NO silver bullet.

There is no app that you can install and Boom!… more sales coming in.

What we aim is not making a silver bullet. Instead, we strive to make a painkiller to solve your hair-burning problem. Finally, it can help you to save time and increase efficiency. And you’ll be happy to pay for the solution at a reasonable cost.

Enroll To Join Our Pilot List!

If you have any opinions regarding new features in SPO or new problems you wanna solve, please feel free to let us know. It would be great if you describe it more specifically so that I can put myself in your shoes.

If you wanna join our pilot list, you can also fill in the form (5 questions only) below. You can leave a remark if you have other painful problems to solve. We may be able to help you think in another perspective.

We would be eager to hear from you. 🙂

Enrolled users will receive notifications to try the latest features before other users.

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Bug Fixes Update v1.4.1: Bugs Appeared with More Products

Dear SPO users,

Thanks for your support to SPO. We have noticed some bugs where there are around 1,000 products in your store.

The bug fixes are listed as below:

  1. The search button is not working when there are around 1,000 products
  2. The next page button of paging is not working when there are around 1,000 products
  3. A hint pop up will be shown in the onboarding process. Users should turn off Adblockers to read the configuration instructions & edit the theme.liquid file.

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions about SPO. We would be happy to hear from you!

New Feature Update v1.4: Optimize your blog for better SEO

Dear SPO users,

Thanks for your support to SPO. We have noticed more users are using blogs to drive SEO for their stores. Therefore blog section will be included in SPO now.

Here are some latest features update or enhancement:

  • New features:
    • You can optimize your blog posts just like your products now
      • keyword research for your posts (boost post rank for niche keywords)
      • set Facebook and Twitter share image
      • show related posts for reference
  • Fixed:
    • Optimize installation process
  • Enhancement
    • Content editor can support link and image editing
    • Store display URL will change from myshopify.com URL to user’s domain

And more are coming!

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

Join Our Game Competition for SPO Users Now!

How are you doing in the Easter?

We are looking forward to bringing you a chocolate egg. You may find it hard to generate traffic at a low cost, not to mention converting visitors into leads. Currently we are launching our new Campaign feature to address this common issue. SPO users can create a (1) Sales Landing Page or (2) Mini Game Competiton for Free.

To test the Campaign effectiveness, we are hosting a game competition. The top user, who win others in our Memory Dots game, can enjoy 6 months free usage of SPO. The competition will be finished at 25/4/2017 23:59 GMT +8:00.

Read more Join Our Game Competition for SPO Users Now!

New Feature Update v1.3: Create an interactive marketing Campaign in 3 minutes. Simple. Sharable. Effective

We know that many store owners are doing various promotional campaigns to turn shoppers into buyers. Today we would like to introduce a whole new marketing tactic in SPO.

The Interactive Game Campaign – The World First Gamification Marketing for E-commerce

What does Gamification mean?

Gamification has been very useful in asking users to do small tasks with game mechanism. Levels, achievements, leader board, play with friends and numerous ways are proven to be effective to get user moving. What’s better than giving them fun while they are shopping in your stores?

Think about the free coupons offered by most online stores, you are just one of them. If everyone is offering free coupons, unfortunately these coupons will be very likely to be ignored by shoppers.

So we are inventing a new interactive marketing campaign to engage visitors with game. Instead of pushing them to redeem your offer, make them earn your offer. Play hard, buy hard.

You can check our demo here: Memory Dots Demo

How it works?

Memory-dots - the first game marketing campaign we created
Memory-dots – the first game marketing campaign we created

Very simple. Few steps ahead:

  1. Now you will see in a Campaign tab in SPO. Just click on it and click Create Campaign to set up a new campaign
  2. Fill in the campaign info and upload the campaign image.
  3. Choose to set up a sales campaign or game marketing campaign. Just choose Memory Dots now. Alternatively you can choose Weekend Sales to create a flash sales page in few minutes.
  4. Fill in the coupon details
  5. Congrats! You’ve finished. Launch the campaign. You can share the link to social media or simply email it to your customers.

What should you expect?

  1. A new way to boost your coupon redemption
  2. A new way to collect email before users leave
  3. Get your campaign shared if users find it interesting
  4. Give us your honest feedback – we are offering our new features to our lovely SPO users. We are committed to grow your business together with us. If we don’t understand your needs, it’s hard to know where’s required for improvement.

And more are coming!

We’re waiting for you!

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

Try it now!


6 Common Mistakes to Avoid When Drafting Your Facebook Posts

Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.

For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.

Read more 6 Common Mistakes to Avoid When Drafting Your Facebook Posts