From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 3)

Fierce Competition & Commodization

Well, it’s been 3 and a half years after I published part 2 of the series. Since I was busy working on different projects, I didn’t have the time to update the series for a while. Time flies. My app has changed a lot and the Shopify ecosystem is very different from the early days.

For my Shopify app, SEO Product Optimizer (SPO) is slowly growing with more than 1,000 merchants joining on board. The first version of SPO was published in Dec 2016. After 4 years of bootstrapping, I don’t make a big-money but I feel very proud of myself to keep everything going.

Read more From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 3)