From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 3)

Fierce Competition & Commodization

Well, it’s been 3 and a half years after I published part 2 of the series. Since I was busy working on different projects, I didn’t have the time to update the series for a while. Time flies. My app has changed a lot and the Shopify ecosystem is very different from the early days.

For my Shopify app, SEO Product Optimizer (SPO) is slowly growing with more than 1,000 merchants joining on board. The first version of SPO was published in Dec 2016. After 4 years of bootstrapping, I don’t make a big-money but I feel very proud of myself to keep everything going.

Read more From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 3)

What is AMP and why is it useful for my Shopify store?

What is AMP?

AMP (Accelerated Mobile Pages) is an open-source framework developed by Google in collaboration with Twitter.

AMP creates better, faster experiences on the mobile web. At its core, the framework allows you to build lightweight experiences for mobile by simplifying the HTML and following streamlined CSS rules.

Read more What is AMP and why is it useful for my Shopify store?

SPO v2.0 update – support structured data with JSON LD

Hi SPO users, 👋

After the last update, I’ve been working on stability and performance improvement. In the meantime, JSON LD (structured data / rich snippets) has been added to generated rich results on Google. We mainly support organization and product schema now.

New

  1. JSON LD has been supported by our latest liquid file. For existing paid users, please enter the product listing page once and SPO will automatically update the liquid file to the latest version
  2. JSON LD will support social media profile links. Your rich search result on Google will include these links
  3. Bulk edit supports editing products under a collection
  4. Added Google PageSpeed testing in Setting

Fixed

  1. Stability and loading speed has been improved in the listing page
  2.  In Setting tab, you can click “Submit Now” button next to Sitemap Submission to notify Google to re-scrape your sitemap. Google will update its index after that.

If you want to give us feedback, please email us via support[at]seo-product-optimizer.com. We’d love to hear from you! 💬

Reference:
JSON LD format for Product: https://developers.google.com/search/docs/data-types/product