In the last 6 months, I have been looking for different ways to market my new Shopify App – SPO. If you are also a newbie in Shopify App business, I am sure you feel headache about how to let other people know your new baby.
Last year, we launched the Terminal app to enhance sharing URLs on Facebook. This was because we found that many Shopify store owners are not good at editing code snippet in the theme. We are looking for an easier solution than our existing one and it can serve a broader audience.
Though we didn’t spend a lot of time in promotions, we found that some users loved our app. They have uploaded more than 180MB of share images into our server.
Unfortunately, Facebook seemed to ban the way we share on the platform. At the same time, Facebook has tightened the editing of link preview image since July 2017. Therefore, we decided to completely revamp our tool for our users, a new version with a different way to work on Facebook.
We decided to develop SocialPort.io for social media managers, online store owners and publishers.
You can easily share URLs without messing with Open Graph tags or other meta tags.
Due to the continuous attempts of Facebook to reduce fakes news, link baits or misleading contents, Facebook has announced a new News Feed algorithm update which will limit the reach of content shared by profiles which regularly post a heap of links in quick succession.
On July 18, 2017 the ability to edit link preview content (title, description and preview image) will no longer be available for most Pages and apps. Previously, you can change the preview image with your own image. Now the feature has been disabled forever.
I am sure all of you find the feature disappeared. The change has become a trouble for many social media agencies and publishers. As an online store owner, you can longer set up promotion images for your facebook posts.
What you can do to solve the problem
There are a few ways you can try.
- Domain Verification to claim your site
Facebook has rolled out a solution for media publishers (not yet for other companies). To implement domain verification, you need to choose between two different methods:
- add a DNS TXT entry to your DNS record to confirm that you own the domain, or
- upload an HTML file provided by Facebook to your web directory and confirm domain ownership in Business Manager. You can follow the detailed instructions on the captioned website.
- Edit your Open Graph tags before sharing
The existing way to edit link preview image with Open Graph tags doesn’t change at all. You can still edit the related og tags to get your desired share posts. But you also need to edit your website coding manually. Of course, you can use our Shopify App – SPO to simplify the process for you. We would be happy to help!
We are researching the possibility of building a simple tool to solve the problem. Please feel free to let us know if you’re interested via support[@]seo-product-optimizer.com. We would be happy to hear from you!
Reference of formal announcement
- Link Preview Editing – https://www.facebook.com/business/help/247886969033572
- Domain Verification – https://developers.facebook.com/docs/sharing/domain-verification#who
- A Guide to Sharing for Webmasters – https://developers.facebook.com/docs/sharing/webmasters
Happy New Year, SPO Users!
Happy New Year, SPO users! I wish all of you’ll have good lucks in 2018.
Thanks for staying with us for the year. We appreciate your opinion whether it’s negative and positive. When there are new support emails coming to my mailbox, I always feel happy because it means our users really care about SPO and we can do better to fix their problems.
Personally, I would like to thank for your support as the Customer Success Officer in 2017 (as you saw in our notification email).
In the coming year, we’re planning what features will help our store owners to get more values from SPO. If we can do a little bit better, our store owners can be beneficial to the little changes we made.
From our user research, we found that:
- Store owners care about social sharing of products or the store’s home page
- Store owners want to look good when visitors share their online store
- Store owners want visitors to generate referral traffics via social sharing.
If you find other issues more critical, please let us know by filling in the form at the bottom.
Currently, we are researching how we can help our store owners in SEO and Social Media Marketing. Most SPO users want more sales and more traffic.
But I would say that there is NO silver bullet.
There is no app that you can install and Boom!… more sales coming in.
What we aim is not making a silver bullet. Instead, we strive to make a painkiller to solve your hair-burning problem. Finally, it can help you to save time and increase efficiency. And you’ll be happy to pay for the solution at a reasonable cost.
Enroll To Join Our Pilot List!
If you have any opinions regarding new features in SPO or new problems you wanna solve, please feel free to let us know. It would be great if you describe it more specifically so that I can put myself in your shoes.
If you wanna join our pilot list, you can also fill in the form (5 questions only) below. You can leave a remark if you have other painful problems to solve. We may be able to help you think in another perspective.
We would be eager to hear from you. 🙂
Enrolled users will receive notifications to try the latest features before other users.