{"id":879,"date":"2020-03-27T23:19:17","date_gmt":"2020-03-27T15:19:17","guid":{"rendered":"https:\/\/blog.seo-product-optimizer.com\/?p=879"},"modified":"2021-04-07T13:52:30","modified_gmt":"2021-04-07T05:52:30","slug":"share-your-experience-with-spo-users","status":"publish","type":"post","link":"https:\/\/blog.seo-product-optimizer.com\/index.php\/2020\/03\/27\/share-your-experience-with-spo-users\/","title":{"rendered":"Share your story to boost SEO for free!"},"content":{"rendered":"\n<p>Since Dec 2016, SPO has been helping niche sellers to improve organic traffics and social presence. Nowadays, the world is in a serious crisis that everyone has to change our daily lives and many of us even lose our life. The logistics are down. You can&#8217;t ship the product from your supplier. There are fewer buyers to shop online. I know that it&#8217;s a tough time for all of you. As an indie maker, I&#8217;ve been thinking about how I can assist more online stores to survive during lockdowns, border closures, etc. Though we are small companies here, it doesn&#8217;t that we cannot help other people who are suffering from the CoronaVirus now. <\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge ?<\/h2>\n\n\n\n<p>While I am working from home this week, I am trying to research what are the killers for new stores trying to launch. After reviewing 30 stores, I find that one of the most common issues in eCommerce is <span style=\"text-decoration: underline;\">traffic-no-sales<\/span>, a.k.a low conversion rate. It&#8217;s so painful! You waste your budget on Facebook or Instagram ads but you don&#8217;t know what&#8217;s going on. I am sure some of you tried very hard to get through it in the early days. Other new stores are having the same problem too. I can see that there are new stores desperately asking for feedback on Shopify \/ Reddit every day. <\/p>\n\n\n\n<p>According to my research in the Shopify community forum, the causes are mainly:<\/p>\n\n\n\n<iframe class=\"airtable-embed lazyload\" data-src=\"https:\/\/airtable.com\/embed\/shrBbxF6VZ5fUrepo?backgroundColor=gray&amp;viewControls=on\" frameborder=\"0\" onmousewheel=\"\" width=\"100%\" height=\"533\" style=\"background: transparent; border: 1px solid #ccc;\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>To conclude, I would say that the reason is due to <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">lack of experience and no marketing sense ?<\/h2>\n\n\n\n<p>To help more merchants to stay afloat, I would like to start <span style=\"text-decoration: underline;\">a new initiative by interviewing some successful SPO users to share their stories<\/span> in the early day. How did they start from small and grow? How can they optimize the store to go through traffic-no-sales? What are the challenges and how did they tackle them?<\/p>\n\n\n\n<p>People will usually block out sales pitches, but everybody loves listening to stories. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How it works?<\/h2>\n\n\n\n<p>In particular, I would define a set of questions. The merchants will prepare the questions and send it back to me. I will edit the story and post it on this blog. Regarding the style, the format will be similar to <a href=\"https:\/\/www.starterstory.com\/how-to-start-bedding-brand\" target=\"_blank\" rel=\"noopener\">StarterStory<\/a> but tailored for niche online stores. You may wonder <em>Why would a merchant share her valuable experience with the others. What are the benefits? <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Benefits \u26a1<\/h2>\n\n\n\n<p>Well, when a merchant conducts an interview, it will create a history for his store and transparency leads to <strong>trust<\/strong>. This is the very first step to create branding. Imagine when a potential customer is considering buying from your store. She will definitely google your store to read reviews. An interview on a 3rd party site will definitely give him <strong>more confidence<\/strong> to purchase. Today, consumers are not only buying for features. According to <a rel=\"noreferrer noopener\" aria-label=\"Forbes (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/sites\/forrester\/2018\/05\/23\/millennials-call-for-values-driven-companies-but-theyre-not-the-only-ones-interested\/#413886275464\" target=\"_blank\">Forbes<\/a>, more consumers purchase from purpose-driven brands aligned with their personal values. <\/p>\n\n\n\n<p>For each interview, I will add a link pointing to the store. An external link from a highly relevant site will <strong>greatly boost SEO<\/strong>. This is because Google loves unique content. The content marketing technique is called &#8220;guest blogging&#8221;, which is well known in the tech world for years. Personally, I also wrote about my startup story in the series From 0 to 0.1. It is proven to be a <strong>highly cost-effective channel<\/strong> to reach customers. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giving Back by Sharing! \u2764\ufe0f<\/h2>\n\n\n\n<p>The opportunities will be primarily reserved for our users with &gt; $3K MRR. <strong>If you&#8217;re interested, feel free to fill in the form<\/strong>. The enrollment will be made on a first-come-first-served basis. If there are more responses, I will purchase a new domain and put these interviews into a separate site. In this way, your store will be put together with other relevant interviews. It will definitely give you more SEO juice. ?<\/p>\n\n\n\n<p>Feel feel to leave your comment below if you have any questions!<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-pale-cyan-blue-background-color has-background\" href=\"https:\/\/forms.gle\/uoEVjfzhCxhy1wHS8\" style=\"border-radius:14px\" target=\"_blank\" rel=\"noreferrer noopener\">Join Now!<\/a><\/div>\n\n\n\n<p>* The deadline is 30th April 2020<br>* The service is completely free as an initiative to support other small businesses under covid-19<br>* Priority will be given to SPO paid users<\/p>\n\n\n\n<p>Credit: Banner Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@gabrielbassino?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Gabriel Bassino<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/hero?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n\n\n\n<p>Research data for traffic-no-sales: <a href=\"https:\/\/airtable.com\/shr3ESTjhmfo3rGuS\" target=\"_blank\" rel=\"noopener\">https:\/\/airtable.com\/shr3ESTjhmfo3rGuS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since Dec 2016, SPO has been helping niche sellers to improve organic traffics and social presence. Nowadays, the world is in a serious crisis that everyone has to change our daily lives and many of us even lose our life. The logistics are down. You can&#8217;t ship the product from your supplier. There are fewer&hellip; <\/p>\n<p class=\"toivo-read-more\"><a href=\"https:\/\/blog.seo-product-optimizer.com\/index.php\/2020\/03\/27\/share-your-experience-with-spo-users\/\" class=\"more-link\">Read more <span class=\"screen-reader-text\">Share your story to boost SEO for free!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,20],"tags":[48,50],"class_list":{"0":"post-879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-announcements","8":"category-new-service","9":"tag-coronavirus","10":"tag-covid-19","11":"entry"},"_links":{"self":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/posts\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/comments?post=879"}],"version-history":[{"count":0,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/posts\/879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/media\/891"}],"wp:attachment":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/categories?post=879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/tags?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}