{"id":461,"date":"2018-03-07T23:00:21","date_gmt":"2018-03-07T15:00:21","guid":{"rendered":"https:\/\/blog.seo-product-optimizer.com\/?p=461"},"modified":"2022-07-06T18:30:11","modified_gmt":"2022-07-06T10:30:11","slug":"shopify-app-marketing-ultimate-cookbook-independent-shopify-partner","status":"publish","type":"post","link":"https:\/\/blog.seo-product-optimizer.com\/index.php\/2018\/03\/07\/shopify-app-marketing-ultimate-cookbook-independent-shopify-partner\/","title":{"rendered":"Shopify App Marketing: The Ultimate Playbook By An Independent Shopify Partner (Updated in April 2020)"},"content":{"rendered":"

In the last 6 months, I have been looking for different ways to market my new Shopify App – SPO<\/a>. If you are also a newbie in Shopify App business, I am sure you feel headache about how to let other people know your new baby.<\/p>\n

Note: According to the FTC disclosure requirement, there are affiliate links included in the post. By clicking the links, I will earn commissions at no cost to you. Also, the links are essential to start a successful project.<\/p>\n

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Why are we joining Shopify?<\/strong><\/h1>\n

I have mentioned\u00a0why did we develop a small Shopify App?<\/a>\u00a0Basically, we wanna leverage our experience in E-commerce to develop an application that can help other online store owners.<\/p>\n

As Shopify App store is well developed compared with other existing platforms, we would like to solve the pains in marketing products for the\u00a0niche market. It’s the same problem faced by us and many other store owners.<\/p>\n

I am not sure if we can make it into a big business. But I am very confident that we can create a useful software for E-commerce Marketing. Shopify will be the best place to test the water before heading to the ocean. 1,000 paid users will be my primary target, as mentioned in\u00a0From 0 to 0.1: the Journey of Bootstrapping a Small Ecommerce Plugin to a Scalable Business (Part 1)<\/a>.<\/p>\n

What we\u00a0have done<\/strong><\/h1>\n
    \n
  1. We developed the Shopify App – SEO Product Optimizer
    \n<\/a><\/p>\n

    \"Our<\/a>
    Our AppStore Listing Page<\/em><\/figcaption><\/figure><\/li>\n
  2. We finished the marketing video<\/a>, blog<\/a> & product website<\/a>.<\/li>\n
  3. We started an online store review service, Conversion Report<\/a><\/li>\n
  4. We developed a mini web app, Terminal, to enhance sharing URL on Facebook with a custom link preview image\u00a0(rebranded to Socialport.io in March 2018)<\/li>\n
  5. We’ve got 200 users after\u00a0launched for 2 months. Around 5% are paid users. Not bad, huh?<\/li>\n<\/ol>\n

    How much we spent<\/strong><\/h1>\n

    Development Time & Cost<\/h2>\n

    We have spent 3 months to study Shopify App Development. 2 headcounts are involved. Totally 6 man-months were spent to develop the first version since Sept 2016. We published the beta version on Shopify AppStore in Early Dec 2016.<\/p>\n

    Server<\/h2>\n

    We purchased a mini server for $5 from Digital Ocean<\/a> (1vCPU, 1GB RAM, 25GB SSD storage – upgraded in Dec 2017). That’s enough for the current stage. I got another server hosting (for the company – SillyCube website<\/a> & demos) from AWS.<\/p>\n

    In Dec 2017, we purchased 1 more mini server for backup.<\/p>\n

    Ad<\/h2>\n

    I spent $110 on Facebook and Reddit Ad. Both are not effective in driving new users install. But I need to test paid marketing anyway.<\/p>\n

    Promo Video<\/h2>\n

    I spent $157 to hire a video producer on Fiverr<\/a>. Not expensive. Quality is acceptable. The fee also included English voice-over. It took a week to finish it.<\/p>\n