{"id":200,"date":"2017-01-11T11:56:42","date_gmt":"2017-01-11T03:56:42","guid":{"rendered":"https:\/\/blog.seo-product-optimizer.com\/?p=200"},"modified":"2020-05-05T19:29:24","modified_gmt":"2020-05-05T11:29:24","slug":"from-0-to-0-1-the-journey-of-bootstrapping-a-small-ecommerce-plugin-to-a-scalable-business-part1","status":"publish","type":"post","link":"https:\/\/blog.seo-product-optimizer.com\/index.php\/2017\/01\/11\/from-0-to-0-1-the-journey-of-bootstrapping-a-small-ecommerce-plugin-to-a-scalable-business-part1\/","title":{"rendered":"From 0 to 0.1: the Journey of Bootstrapping a Small Ecommerce Plugin to a Scalable Business (Part 1)"},"content":{"rendered":"

This post comes after Why did we develop a small Shopify App?<\/a> Since 16\/12\/2016 Our Shopify App – SEO Product Optimizer (SPO)<\/a> had launched on Shopify App Store. We were happy that our works had finally released to the public. This was a very exciting moment to see how the market reacted to our concepts.<\/p>\n

Originally we planned to finish the app within 3 months. We made it within 2 months… However Shopify App Team took around 3 weeks to finish reviewing our app to beta testing. We spent the extra time on testing and pre-marketing. Finally we finished reviewing on 15\/12\/2016. Phew! We could search it on the Shopify App Store.<\/p>\n

Note: According to the FTC disclosure requirement, there are affiliate links included in the post. By clicking the links, I will earn commissions at no cost to you. Also, the links are essential to start a successful project.<\/p>\n

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Shopify App Store Listing, Current fall to 13th place when searching “seo”
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Now it’s time to do more marketing instead of coding. We have sent our app to a list of related communities we curated on a Google Sheet. With a very limited budget I would like to get around 1,000 beta users before we formally charge for a monthly subscription fee.<\/p>\n

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Purpose of this series:<\/strong><\/h2>\n

I have been reading various blogs like the Buffer Blog<\/a>, Noise vs Signals<\/a>, BugMuncher Blog (Love this founder, quite fun)<\/a>. I believe in the philosophy of transparency creates trust. It may look stupid to reveal our numbers to the public. This may lead to our competitors following our strategy easily.<\/p>\n

But I don’t think any existing players will feel nervous of a small player like us. We’re just too small like a peanut. The purpose of this series will be<\/p>\n