{"id":1491,"date":"2021-07-31T18:22:39","date_gmt":"2021-07-31T10:22:39","guid":{"rendered":"https:\/\/blog.seo-product-optimizer.com\/?p=1491"},"modified":"2021-08-02T19:09:00","modified_gmt":"2021-08-02T11:09:00","slug":"video-json-ld-structured-data-product","status":"publish","type":"post","link":"https:\/\/blog.seo-product-optimizer.com\/index.php\/2021\/07\/31\/video-json-ld-structured-data-product\/","title":{"rendered":"Video JSON LD (structured data) is now supported for product"},"content":{"rendered":"\n<p>By May 2021, <a href=\"https:\/\/developers.google.com\/search\/blog\/2021\/05\/video-for-ecommerce?hl=en#getting-the-most-out-of-google-search-and-discover\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> recommends adding <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/video#video-object\" target=\"_blank\" rel=\"noreferrer noopener\">video JSON LD<\/a> to pages containing video contents. Video JSON LD (structured data) can help Google to generate rich video results and better parse all videos on your store. For example, Google can generate key moments using videos. It can significantly improve the click-through rate. <\/p>\n\n\n\n<p>If your store includes videos, they can serve as shortcuts to rank higher on the search results. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"526\" height=\"1024\" data-src=\"https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-526x1024.png\" alt=\"A sample rich result of video on Google\" class=\"wp-image-1512 lazyload\" data-srcset=\"https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-526x1024.png 526w, https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-154x300.png 154w, https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-768x1494.png 768w, https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-790x1536.png 790w, https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-1053x2048.png 1053w, https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM-1260x2451.png 1260w, https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2021\/08\/Screenshot-Aug-2-2021-7_00_52-PM.png 1316w\" data-sizes=\"(max-width: 526px) 100vw, 526px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/1024;\" \/><figcaption>A sample rich result of video on Google<\/figcaption><\/figure><\/div>\n\n\n\n<p>Today, we have added support for video JSON LD for your product pages. If you&#8217;re using the latest version of code snippet (version: 31072021), you can test with the <a href=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noreferrer noopener\">Google Rich Result Test<\/a>. <\/p>\n\n\n\n<p>If you&#8217;re using the older version, you can visit the SPO dashboard. SPO will upload the latest code snippet to your theme automatically. <\/p>\n\n\n\n<p>For more information, please read our help article: <a href=\"http:\/\/support.seo-product-optimizer.com\/article\/84-what-is-json-ld\" target=\"_blank\" rel=\"noreferrer noopener\">What is JSON-LD? Why is it important?<\/a> <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By May 2021, Google recommends adding video JSON LD to pages containing video contents. Video JSON LD (structured data) can help Google to generate rich video results and better parse all videos on your store. For example, Google can generate key moments using videos. It can significantly improve the click-through rate. If your store includes&hellip; <\/p>\n<p class=\"toivo-read-more\"><a href=\"https:\/\/blog.seo-product-optimizer.com\/index.php\/2021\/07\/31\/video-json-ld-structured-data-product\/\" class=\"more-link\">Read more <span class=\"screen-reader-text\">Video JSON LD (structured data) is now supported for product<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":{"0":"post-1491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-features","8":"category-news-announcements","9":"entry"},"_links":{"self":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/posts\/1491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":0,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/posts\/1491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/media\/1497"}],"wp:attachment":[{"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/media?parent=1491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/categories?post=1491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.seo-product-optimizer.com\/index.php\/wp-json\/wp\/v2\/tags?post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}