As of the third quarter of 2016, Facebook had 1.79 billion monthly active users. Furthermore, as of that quarter the social network had 1.57 billion mobile MAU<\/i><\/p>\n
Source: <\/i>Statista<\/i><\/a><\/p><\/blockquote>\n The user number is reaching a quarter of the world population. On top of this we have seen that there are plenty of ecommerce success stories from the platform, how store owners use Facebook shops to make a huge seasonal sales or how a Facebook group build a strong community to sell very well against a specific niche. So the benefits from integrating ecommerce and social networks can be extremely powerful. While it is free to open a Facebook page or group, it can be very challenging and time consuming to build up a hype for your business.<\/p>\n So here are 7 tips on helping you maximize the post reach on Facebook by little skills. All it takes is your patience to work on content with no magic.<\/p>\n <\/p>\n To set what a post display on Facebook, what you need to do is to follow the Open Graph<\/a> tags for the page. From our personal experience, we noticed that there were many web stores missing the required tags. If you are a webmaster, you can set the 5 basic tags below:<\/p>\n If you don\u2019t want to play with the coding, you can use Terminal App<\/a> to conduct your day to day social marketing activities. It\u2019s a more painless way to generate a Facebook post with the context you like.<\/p>\n There are 2 post types allowed on Facebook:<\/p>\n For ecommerce it would be better to use the post with big banner. Big banner can better catch user attention when user is just scrolling fast on the newsfeed. Our purpose is to capture a glance when user is commuting, have a short break, etc. <\/b><\/p>\n Shopify App – SEO Product Optimizer<\/a> can help your products to fit in various post types of Facebook and Twitter. If you own a Shopify <\/a>store, you can try it while it\u2019s free at the beta stage.<\/p>\n <\/b>Visuals always communicate better than plain texts. The image should follow the best resolution recommended by Facebook<\/a>: from 600w x 315h to 1200w x 630h (best at 1200w x 630h, width to height ratio kept at 1.91). If you don\u2019t follow the ratio and minimum resolution, it may be distorted. Always use high resolution image if possible.<\/p>\n If you don\u2019t have extra budget for stock images, you can use the free high resolution images below. It\u2019s good for personal or commercial use. I use them for my blogging works very often.<\/p>\n 1. Specify Open Graph tags for the page<\/b><\/h2>\n
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\nThe title of your post. If you are doing a promotion for a collection, you can set something like \u201cSeasonal Sales for xx at 50% off<\/span>\u201d . Just beware the title doesn\u2019t go too long. Otherwise it cannot be fully displayed. The title will get chopped off automatically.<\/li>\n
\nThe type of your object. If you\u2019re just sharing a product page, we can just put in \u201cwebsite\u201d for simplicity.<\/li>\n
\nAn image URL for the post. Basically there are 2 types of post image. A big banner on top and a small side banner on the left hand side.<\/li>\n
\nThe URL of the page you share.<\/li>\n
\nA one to two sentence description of your post. You can give more context to your audience in additional to the post title.<\/li>\n<\/ul>\n2. Select the target post format <\/b>
\n<\/b><\/h2>\n![\"\"](\"https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2017\/01\/851560_389589627833470_1903099476_n.png\")
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<\/a><\/p>\n3. Use an attractive post image<\/b><\/h2>\n
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4. Share at a good time<\/b><\/h2>\n
![\"\"](\"https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2016\/12\/buffer-logo.png\"){kind=logo}
If your products are not convenient for viewing during work hours, it may be better scheduled at the later time around lunch hour or at night, when users are free to like or share posts.<\/p>\n![\"broken](\"https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2016\/12\/screenshot-www.facebook.com-2016-12-29-15-14-41-e1482996092587.png\")
<\/p>\n![\"Facebook](\"https:\/\/blog.seo-product-optimizer.com\/wp-content\/uploads\/2017\/01\/screenshot-facebook-debugger-1024x510.png\")
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