New Feature Update v1.3: Create an interactive marketing Campaign in 3 minutes. Simple. Sharable. Effective

We know that many store owners are doing various promotional campaigns to turn shoppers into buyers. Today we would like to introduce a whole new marketing tactic in SPO.

The Interactive Game Campaign – The World First Gamification Marketing for E-commerce

What does Gamification mean?

Gamification has been very useful in asking users to do small tasks with game mechanism. Levels, achievements, leader board, play with friends and numerous ways are proven to be effective to get user moving. What’s better than giving them fun while they are shopping in your stores?

Think about the free coupons offered by most online stores, you are just one of them. If everyone is offering free coupons, unfortunately these coupons will be very likely to be ignored by shoppers.

So we are inventing a new interactive marketing campaign to engage visitors with game. Instead of pushing them to redeem your offer, make them earn your offer. Play hard, buy hard.

You can check our demo here: Memory Dots Demo

How it works?

Memory-dots - the first game marketing campaign we created
Memory-dots – the first game marketing campaign we created

Very simple. Few steps ahead:

  1. Now you will see in a Campaign tab in SPO. Just click on it and click Create Campaign to set up a new campaign
  2. Fill in the campaign info and upload the campaign image.
  3. Choose to set up a sales campaign or game marketing campaign. Just choose Memory Dots now. Alternatively you can choose Weekend Sales to create a flash sales page in few minutes.
  4. Fill in the coupon details
  5. Congrats! You’ve finished. Launch the campaign. You can share the link to social media or simply email it to your customers.

What should you expect?

  1. A new way to boost your coupon redemption
  2. A new way to collect email before users leave
  3. Get your campaign shared if users find it interesting
  4. Give us your honest feedback – we are offering our new features to our lovely SPO users. We are committed to grow your business together with us. If we don’t understand your needs, it’s hard to know where’s required for improvement.

And more are coming!

We’re waiting for you!

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

Try it now!

 

5 must-have tips to drive products SEO for niche market

Many Shopify store owners always find SEO confusing. They find it hard to understand how SEO works and how SEO can help them to get more business.

One of the trending topics on Shopify Forum… SEO

Indeed SEO is like a black box. The box is held by Google. No one has an absolutely-correct answer because we cannot ask Google to give us an answer. (…Unless you got a friend working in the Google Search Team). We can only test it on our own or we can only refer to the past experiences of other people.

If you are running an online store, I am sure you’ll feel the same, just like my SPO users. OK, let’s talk about the misconceptions and tips on SEO. We’ll see if we can align our understanding!

Read more 5 must-have tips to drive products SEO for niche market

6 Common Mistakes to Avoid When Drafting Your Facebook Posts

Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.

For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.

Read more 6 Common Mistakes to Avoid When Drafting Your Facebook Posts

New Feature Update v1.2: Keyword Rank Tracking for Shopify Store

Dear SPO users,

Thanks for your support to SPO. Since switching to paid plan on 13/1/2017, around 10% of our existing customers have switched to subscribe our service. Some users may find the change in a sudden. However we need to make a basic charge in order to continue improving the App and our service. We are sorry if there is any convenience caused.

We would like to thank for your generous support during the beta test stage.

At the mean time, we have launched Conversion Report. If you are having a low conversion issue, we are happy to help you with our professional review service.

Here are some latest features update or enhancement:

  • New features:
    • Keyword rank tracking for your store. You can set 1 – 5 keywords to be tracked. We’ll track whether your store appears at the top 100 when someone searches the keyword.
      * Please note that this new feature is still in beta. We need to test the stability before rolling out more. Kindly let us know if it’s useful for you.
  • Fixed:

And more are coming!

If you like our App, please leave us a review on our Shopify App Store listing page! We’ll need your support in order to continuously improve the app.

Please let us know your opinions regarding the update. We would be happy to hear from you!

How to Create an Attractive Landing Page under $15?

If you are working in a startup, you will probably need a landing page for a marketing campaign under a very limited time. I remembered when I was working on the landing page of Conversion Report, I have been looking for a quick solution without any coding. Unbounced and leadpage are 2 options I considered for a while. However their rates are too expensive, from US$25 – US$50 / month. As a budget-constrained startup, I didn’t want to introduce recurring expense just for a short promotion. Eventually I just used the simplest way to create the landing page.

Read more How to Create an Attractive Landing Page under $15?

From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 2)

Well it has been 1 month following my last post of From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 1). We have done a lot since our SEO Product Optimizer (SPO) soft launched on the Shopify App Store. I think that the marketing works are not good enough. Here is a short recap of what we have done from 11/1/2017 – 10/2/2017:

Read more From 0 to 0.1: the Journey of Bootstrapping a Small E-commerce Plugin to a Scalable Business (Part 2)

Having Traffic but with No Sales? Now What?

Low conversion has been a common question for ecommerce for decades.

Last week I have been trying to answer the same question on Reddit / Shopify to understand the pain points of our customers, i.e small and medium business owners. I believe this is one of the biggest problems our customers facing. To be honest It’s quite a boring job to “read” stores with similar layouts & functions. The work is very tedious for a human being. I understand that new store owners want to find outsiders’ eyes to check the stores. However I doubt if it’s an effective way to find out the culprits. Read more Having Traffic but with No Sales? Now What?

Announcing New Service, Review Your Store With Conversion Report

Since the beginning of developing SPO, we discovered that many users were having a very common problem,

No Sales:no_sales

Many store owners simply didn’t know what to do when their stores couldn’t get any sales. We discovered the problem had been happening on different platforms or forums like Shopify, Reddit, Quora or other ecommerce platforms. The problem has been repeated and repeated again.

Read more Announcing New Service, Review Your Store With Conversion Report

New Features Update for v1.1: Home Page Support and Simplified Liquid Code Installation

Thanks for your support of SPO. Since releasing in Mid Dec, more than 110 Shopify stores have been trying SPO to enhance SEO and Social Performance.

We have launched Terminal App to help store owners quickly share their stores on Facebook, if they just wanna have a quick share instead of playing with liquid code.

Here are some latest features update or enhancement:

  • Enhancement:
    • Auto copy of updated product title to meta title and URL handle
    • Auto copy of updated meta title, description to Facebook Share and Twitter Cards
    • Default title, description & image of all pages are set for Facebook Share and Twitter Cards in your shop, except those product pages that you have customized. You can update it in the setting page.
  • Fixed:
    • Product listing page cannot show all store products
    • Product search cannot fetch all products

 

Action Required

To adopt the latest features, please update your liquid code immediately. We have simplified the process since many store owners reflected they had difficulties in adding liquid code snippet on their own.

  1. Refer to the previous tutorial to remove the old codes on your ‘social-meta-tags.liquid’.
  2. Refer to the new tutorial‘s step 5-7 to configure your theme again, which is much easier now.

If you are having difficulty in changing liquid code, please contact us at support@seo-product-optimizer.com

Have an opinion?

Please drop us a note via support@seo-product-optimizer.com. Let us know which function you think it’s useful for you!

Have a good business in 2017!

** Update on 20/1/2017 **

At the meantime we have switched our free trial plan to paid plan of $15.99 per month on 13/1/2017 (Friday). Some users may find the charge in a sudden. However we need to make a basic charge in order to continue improving the App and our service.

We would like to thank for your support during the beta test stage.