We are looking forward to bringing you a chocolate egg. You may find it hard to generate traffic at a low cost, not to mention converting visitors into leads. Currently we are launching our new Campaign feature to address this common issue. SPO users can create a (1) Sales Landing Page or (2) Mini Game Competiton for Free.
To test the Campaign effectiveness, we are hosting a game competition. The top user, who win others in our Memory Dots game, can enjoy 6 months free usage of SPO. The competition will be finished at 25/4/2017 23:59 GMT +8:00.
We know that many store owners are doing various promotional campaigns to turn shoppers into buyers. Today we would like to introduce a whole new marketing tactic in SPO.
The Interactive Game Campaign – The World First Gamification Marketing for E-commerce
What does Gamification mean?
Gamification has been very useful in asking users to do small tasks with game mechanism. Levels, achievements, leader board, play with friends and numerous ways are proven to be effective to get user moving. What’s better than giving them fun while they are shopping in your stores?
Think about the free coupons offered by most online stores, you are just one of them. If everyone is offering free coupons, unfortunately these coupons will be very likely to be ignored by shoppers.
So we are inventing a new interactive marketing campaign to engage visitors with game. Instead of pushing them to redeem your offer, make them earn your offer. Play hard, buy hard.
Now you will see in a Campaign tab in SPO. Just click on it and click Create Campaign to set up a new campaign
Fill in the campaign info and upload the campaign image.
Choose to set up a sales campaign or game marketing campaign. Just choose Memory Dots now. Alternatively you can choose Weekend Sales to create a flash sales page in few minutes.
Fill in the coupon details
Congrats! You’ve finished. Launch the campaign. You can share the link to social media or simply email it to your customers.
What should you expect?
A new way to boost your coupon redemption
A new way to collect email before users leave
Get your campaign shared if users find it interesting
Give us your honest feedback – we are offering our new features to our lovely SPO users. We are committed to grow your business together with us. If we don’t understand your needs, it’s hard to know where’s required for improvement.
In the last 6 months, I have been looking for different ways to market my new Shopify App – SPO. If you are also a newbie in Shopify App business, I am sure you feel headache about how to let other people know your new baby.
Many Shopify store owners always find SEO confusing. They find it hard to understand how SEO works and how SEO can help them to get more business.
Indeed SEO is like a black box. The box is held by Google. No one has an absolutely-correct answer because we cannot ask Google to give us an answer. (…Unless you got a friend working in the Google Search Team). We can only test it on our own or we can only refer to the past experiences of other people.
If you are running an online store, I am sure you’ll feel the same, just like my SPO users. OK, let’s talk about the misconceptions and tips on SEO. We’ll see if we can align our understanding!
Sweepstakes, sales, quiz, giveaways, mystery box, coupon… Everyone is leveraging Facebook to build the customer base today, whether selling clothes, toys, gadgets or other digital goods.
For all users of SPO, I have visited their stores one by one. Many new users will receive my touch-base email to talk about their stores. I will like their Facebook pages and subscribe to the newsletters occasionally. It’s always interesting to see how our users are doing promotion to drive their businesses.
Thanks for your support to SPO. Since switching to paid plan on 13/1/2017, around 10% of our existing customers have switched to subscribe our service. Some users may find the change in a sudden. However we need to make a basic charge in order to continue improving the App and our service. We are sorry if there is any convenience caused.
We would like to thank for your generous support during the beta test stage.
At the mean time, we have launched Conversion Report. If you are having a low conversion issue, we are happy to help you with our professional review service.
Here are some latest features update or enhancement:
Keyword rank tracking for your store. You can set 1 – 5 keywords to be tracked. We’ll track whether your store appears at the top 100 when someone searches the keyword.
* Please note that this new feature is still in beta. We need to test the stability before rolling out more. Kindly let us know if it’s useful for you.
If you are working in a startup, you will probably need a landing page for a marketing campaign under a very limited time. I remembered when I was working on the landing page of Conversion Report, I have been looking for a quick solution without any coding. Unbounced and leadpage are 2 options I considered for a while. However their rates are too expensive, from US$25 – US$50 / month. As a budget-constrained startup, I didn’t want to introduce recurring expense just for a short promotion. Eventually I just used the simplest way to create the landing page.